Every couple of days I will get a call from someone wanting business cards. The problem with turning them away is that they may be potential customers for signs also. If they go somewhere else then that shop will most likely get all their business. The easiest way to solve this problem is to purchase some basic equipment so that you can print and cut business cards. You don’t have to be able to produce all the fancy cards but a basic setup will satisfy most customers. Here is what you need.
First, you will need a basic full color printer. I use an HP but Epson also makes several nice models. Get one that has large ink cartridges. This will save you a bundle in the long run. Most printers can handle card stock easily so this should not be a problem. If you are going to print lots of cards I suggest you get the extended warranty that offers a free replacement if something goes wrong. Lots of printing can wear out a printer and the warranty will often pay off.
Second, you will need a supply of cardstock. White, Yellow, Orange, Light Green, Light Blue are some good colors. Nothing too dark since this will make your printing invisible.
Third, you need a software program for designing the cards. Microsoft word will work. To see our article on how to print business cards using Microsoft Word Click Here. There are many good programs out there. Pick one that makes you job simple. Use google to find some reviews on the most popular programs before making your selection.
Fourth, you need a business card cutter or slitter. This is a machine that will quickly cut 8.5 x 11 cardstock into the business cards. We have some reviews on the more popular models on this site.
That is really all you need. Even if the customer later on gets someone to do fancier cards you will at least have your foot in the door to do their signs by that time.
|Cardmate Business Card Cutter|