Choosing a Name

Once you have made the decision to start a sign shop you will need to begin thinking of a name. The name you choose for your sign company or vinyl graphics sign shop is very important. It is the first impression that people will have of you and your business and it should state what you do. Second, it is how people will remember you and contact you in the future so it needs to be easy to remember. Choose wisely because changing it can be costly later on.

If you are forming an LLC or Corporation then you need to search your states corporate records to make sure the name you want is available. For a sole proprietorship or partnership you would do the same thing but would search fictitious names with the state. Make a list of possible names and then begin your search. Most states have a website that you can search on to determine availability. For sole proprietorships many people use their name plus “Signs”. For example, John Smith Signs. In many cases, using your own name will keep you from having to file for a fictitious name.

As stated before, your company name should clearly project what you do, it should be easy to remember and should sound professional. Long, complicated names often hinder your businesses success. When choosing a name, it is also important to keep in mind that most listings are alphabetical. Therefore if you choose a name like “Zebra Signs”, you will always be last on the list. If you choose “AAA Signs”, you will always be first. Search the internet for sign company names. If you are in Florida and someone is California has a name you like you can most likely use it because you are in different states.

Here are some examples of some good sign shop names:

Signs Now
Fast Signs
Quick Signs
Write Away Signs
The Sign Shop
Georgia Sign Company (insert your town)
John’s Sign Shop (insert your name)
Affordable Signs & Graphics
AAA Sign Shop

Lastly, if you can find an internet domain name that matches your company name that is optimum. It is a great way to promote your business and will build name recognition for you. If your shop is Bob Smith Signs then owning will be a plus.